LFG Online
Train anywhere. No excuses.
BUILD and ENGINE, written by James Hall and delivered straight to your phone. Proven systems built from years of high-level training and competition — not theory.
Written by James Hall — world record holder on the SkiErg and RowErg, former professional rugby player, and elite strength & conditioning coach. With DEKA Strong and Hyrox race experience, he knows how to get strong and fit.
LFG Build
Get strong. Get built.
Our signature powerbuilding system. Not just lifting heavy or looking good — it's both. Classic barbell strength work blended with functional hypertrophy to get you strong, athletic, and built like a tank.
Volume, movement quality and muscle. Dial in technique, build work capacity, lay the base.
Heavier loading, lower reps — converting size and structure into raw strength.
Test the key lifts — squat, bench, deadlift — for clear numbers to plan the next block.
LFG Engine
A motor that doesn't quit.
Our signature conditioning program. More than just sweating — structured aerobic and anaerobic training across the SkiErg, RowErg and BikeErg, plus sleds, sandbags and functional movement. Train every energy system, from sustainable aerobic capacity to the pain cave.
Aerobic development, pacing and volume — longer intervals, technical efficiency on the ergs.
Sharpening the sword — threshold and high-intensity intervals, mixed modal metcons, uncomfortable pace work.
Retest key conditioning benchmarks — time trials across several erg distances.
Are you ready to fkn go?
Start BUILD or ENGINE today on TrainHeroic — coached programming, wherever you train.